Social Media Assets

Article author
Ben C.
  • Updated

Promoting your Loyalty Rewards Program is vital for business growth. Twism showcases your business on the mobile app, making Coins, Offers, and other campaigns accessible to all users.

However, it's crucial to extend this promotion to existing customers not on Twism, and social media is an effective channel. The Twism dashboard offers Social Media Assets, providing templates for Facebook posts and downloadable images for Instagram. Also, placing an Offer unique link in your Instagram bio directs users to your Offer, boosting conversions of customers joining your program.

Creating a Social Media Post

To create a post to promote your Loyalty Rewards Program, Offers, or other campaigns on social media, follow these steps

  1. Go to My Tools > Social Media Assets.
  2. If it is your first time visiting this page, an introductory message will appear. Click Explore the Marketing Center
  3. Select a template you would like to use to create your post. 
  4. In the Post Editor, edit the color, image, text, title, and size of the post.
  5. Click Save

Click the ‘X’ in the upper right corner to exit the Post Editor and view your library of created posts.

To design another post, click Create New Post.

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Posting to Social Media

To post on social media, select a post from your Post List in the Social Media Assets page, and click Share. Here you will have the option to share to Facebook or Instagram.

Sharing to Facebook

To share via Facebook, follow these steps:

  1. Click Share on Facebook. If you are signed in to your business’ Facebook profile in the same desktop browser, you will be redirected to an auto-filled post on Facebook. 
  2. Make any edits to the text in your post 
  3. Click Post to share with your audience.

Sharing to Instagram

To share via Instagram, follow these steps:

  1. Click Share on Instagram
  2. Because Instagram does not yet support posting from a desktop, you can scan the QR code with your mobile device to save the images to your mobile device. 
  3. Then, open your Instagram account and create a post and/or story using the images saved.

Adding Unique Deep Links

On the right side of your dashboard’s Home page, you will see a box labeled "Share your Loyalty Rewards Program on social media". Here you can post about your program on Facebook, Twitter, or copy your unique link to your clipboard. 

This unique link will direct new users to a landing page giving an overview of your program, and redirect them to download the Twism mobile app. The app will open to your business profile after registration. We highly recommend adding this link to your Facebook posts and Instagram bio.

Twism also provides unique links for your Offers. This link works similarly except the app will instead open to your Offer after registration.

To access an Offer-specific link, open the Twism dashboard and go to My Tools > Offers > select an Offer > click Share > Copy Link. We highly recommend adding this in the caption of your Facebook posts related to this Offer or in your Instagram bio.

Pro Tip: Rather than cluttering your Instagram bio with multiple website links, we recommend utilizing Linktree™. Linktree™ is a great tool used by some of the most popular brands on social media to connect their audience to all of their content with just one link. You can add your website, your Twism deeplinks and any other content to your Linktree™, and simply add it to your Instagram bio.

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