What are Offer Impressions?

Offer Impressions are an important metric that shows how often your active offers are displayed to potential customers within the Twism ecosystem. This data helps you track the visibility of your promotional offers, providing key insights into their reach and effectiveness. 

Please note that Offer Impressions began being tracked on Twism from August 21, 2024. Any offer data before this date is not included in your impressions metrics.

You can leverage Offer Impressions data to:

• Optimize Offer Strategies: If certain offers have high impressions but low redemptions, consider revising the offer details or promotion strategy.
• Improve Offer Visibility: Track impression trends to see which types of offers gain the most visibility and refine your future campaigns accordingly.
• Measure Promotional Success: Use impression data to evaluate the success of your marketing efforts and make data-driven decisions to enhance offer performance.

What is an Offer Impression? Why are they important?

An Offer Impression is counted each time one of your active offers is shown to a Twism user. This occurs whenever your offer appears on the Twism app, regardless of whether the user interacts with it.

Offer Impressions are essential for understanding the exposure your promotional offers are receiving. High impression numbers indicate that your offers are being widely viewed, which can lead to increased engagement and redemptions.

How to view your Offer Impressions

Offer Impressions can be found in various sections of your Twism dashboard, including the Overview menu within Offers.