Welcome Coin campaigns are a powerful and inexpensive digital marketing tool to promote your business and attract new customers. Welcome Coins are exactly what they sound like: a free offering to invite customers to your Loyalty Rewards Program and kickstart their progress of earning Coins. Customers are much more likely to make purchases and generate more revenue for your business when they are incentivized with a welcome gift. Essentially, Welcome Coins are a fantastic way to make a good first impression, and drive new traffic to your business.
For customers on the Twism mobile app, they can select Welcome Coins from 3 businesses upon app registration, then for any others that they did not claim, they will receive them upon first purchase with that respective merchant.
Setup
To create a Welcome Coins campaign follow these steps:
- In your Twism portal, navigate to My Programs
- Click Create > Greet new members with free Coins
- Enter the amount of coins you'd like to offer
- Select your settings related to members and campaign expiration
- Click Create Campaign
Settings and Limitations
With setting up Welcome Coins, you have a lot of flexibility in deciding the limitations of your campaign to create exclusivity and meet the needs of your business. In the Welcome Coins menu, you will decide the following:
- How many Welcome Coins to offer each customer (remember 1 Coin = $1 in value)
- Limit Welcome Coins only to new customers. Customers that claimed once, cannot claim again.
- Set a total customer limit, or a daily customer limit (optional)
- An end date for when your campaign will finish (optional)
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