Reports and Revenue

The Reports and Revenue page gives you a complete view of your Twism program’s performance. Easily track key metrics, monitor engagement trends, and measure how your campaigns are driving revenue and visibility.

Direct Revenue

The Direct Revenue section helps you track all in-app revenue generated through Coins and gift cards.

Here, you can:

• View detailed transaction history for every purchase and redemption
• See how much revenue your business has earned through Twism
• Withdraw funds you’ve earned and transfer them directly to your bank account via Stripe

Member Visits

The Member Visits section provides insight into customer activity and engagement.

Use this data to understand how well your program is performing by reviewing:

• Customer visits and redemption rates
• Loyalty trends over time
• The percentage of returning customers and how often they redeem rewards

Brand Exposure

The Brand Exposure page displays metrics related to your brand’s visibility in the Twism app.

Track how many users are seeing your campaigns and how your business is performing in terms of overall exposure and reach.

Coins in Circulation

The Coins in Circulation page gives you a snapshot of customer engagement with your branded coins.

View key metrics such as:

• Total coins currently held by customers
• Coins expiring in the next 15 days
• Expired coins that were not redeemed
• Total coins redeemed

These insights help you understand how customers are earning, holding, and using your branded coins — all in one place.