Loyalty Rewards Program Guide (Online)

Article author
Ben C.
  • Updated

Your Loyalty Rewards Program is designed to keep customers coming back while keeping you in control of your costs. Follow this guide to set up, check, and promote your program successfully.

Step 1: Add Coin Image

It's very important to add a Coin image to ensure your brand is instantly recognizable in the Twism app. We recommend using your company logo.

To upload a coin image, follow these steps:

  1. Open your Twism Merchant Dashboard
  2. Click on your business name in the top left corner > My Branded Coin
  3. Select Click to Upload, and select an image from files
  4. Resize and adjust the image to your liking, then click Save

Step 2: Integrate Your E-Commerce Website

You may have already completed this step if you installed the Twism app from your ecommerce host app store. If not, please follow these general steps to integrate your integrate your ecommerce website:

  1. Open your Twism Merchant Dashboard
  2. Click on your business name in the top left corner > Integrations
  3. Select Connect under the ecommerce host you use (e.g. Wix, Shopify, BigCommerce, WooCommerce)
  4. Follow the prompts to complete the connection.

Step 3: Configure Your Rewards Rate

Navigate to My Tools > Loyalty Program > Rewards Rate to:

  • Set the % of each purchase customers earn back in Coin rewards (1 Coin = $1 in value).
  • Example: At 10%, a $5.50 purchase earns 0.55 Coins.
  • Tip: Balance customer satisfaction with your margins and average order values.
  • If you’re a retail business, set a buffer to match your return policy to ensure Coins will show as pending until the refund period ends, preventing fraud.

Step 6: Activate and Customize Your Loyalty Widget (Online Only)

  • Go to My Tools > Loyalty Program > Loyalty Widget
  • Customize the color, placement, and welcome message.
  • Toggle the switch to set your widget Active.

Step 8: Promote Your Program

  • Use Twism’s free Social Media Assets tool to generate ready-to-post content.
  • Share across your channels and remind staff in-store to mention the program.
  • The more customers know about it, the more value you’ll see.

Quick Checklist 

  • Branded Coin created
  • E-commerce platform connected
  • Rewards Rate configured
  • Refund policy set
  • Loyalty Widget active
  • Social media + in-store promotion underway

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